![]() Confusion over this question is stopping some apps before they even start, he said.Ĭonsider an independent app review: There are inevitable questions about conflict of interest between app makers and Apple’s own apps that compete with them. When you buy something to use in the real world, like a physical book or an Uber ride, Apple doesn’t charge a fee.īut an increasing number of apps offer services that are somewhere between real and virtual - personal training or cooking classes conducted over an app, for example.Įiting said Apple needed to clarify when the company will assess commissions on apps that offer these hybrid activities. Creating software hookups with other payments technology is much simpler, Eiting said.Ĭlarify the gray zone: Apple has two categories of app purchases: When you buy something virtual, like an e-book, Apple collects from the app maker a fee of up to 30 percent on the purchase. Improve Apple’s payments technology: Eiting said it could take weeks or longer for app makers to write software that links their app to Apple’s proprietary system for people to pay for stuff with a fingerprint or face scan. ![]() He said it would be more helpful if Apple’s staff offered specific suggestions for what developers could change - sometimes as minor as tweaking a menu - to get the app approved. (The United States Constitution plus all the amendments runs for 7,600 words.)Įiting said developers sometimes get rejection letters that simply recite a portion of Apple’s rules. ![]() Specify how developers can fix rejected apps: Apple says yes or no to each new iPhone app or app update, based on the company’s 12,700-word app rule book - not including addendums. I asked for ideas on how Apple could improve the app store from Jacob Eiting, a founder of RevenueCat, which helps app makers design in-app purchases and knows what drives developers crazy. ![]()
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